After finishing her studies at IPP, Lorena went to NY to close the circle of studies leading Actors Direction and Direction in NYFA. Once in Lima, she began as Assistant Director with the most important filmmakers in Lima, thus knowing the advertising medium at all levels.

10 years later she decided to launch as director. She has participated in important campaigns in Peru, for brands such as: Oechsle, Promart, Gloria, Cristal y Cusqueña, as well as overseas campaigns such as Domino’s Pizza. It has been 5 years of many challenges and good commercials.